Eco-innovation for the production of low environmental footprint wine EXCELLENCE/1216/0279 Start date: 09/04/2019, Duration: 30 months Total budget: 249.923,04 EUR CUT budget: 216.446,20 EUR
Project summary: Wine tradition in Cyprus outdates most other wine-producing nations, with a history of more than 5 millennia. Vineyards shape the rural landscape of the island as indigenous vine varieties are one of a few crops able to grow under the dry and warm climate of the island. While in the recent past, vineyards covered close to 30.000 ha, nowadays the area has dropped to less than 7.000 ha, reflecting the intense socioeconomic challenges threatening the sector. Wine imports have progressively captured two thirds of the share of the local market, valued at €75 million annually, outcompeting local SMEs that seem unable to create a unique identity for their product. EcoWinery aims at promoting eco-innovation in Cypriot vineyards and SME wineries and inspiring technological breakthroughs to address the important economic and social challenges of the sector in line with the Europe 2020 strategic framework for smart growth and sustainable development. Through a well targeted approach, Eco-Winery will provide validated tools to enable SME wineries determine and lower the environmental footprint of wine and develop an effective branding strategy build around three inherent characteristics of their product: a) high quality, b) low environmental impact and c) contribution to conservation of indigenous and native animals.